Planet Ark

The DMA & Recycling

The DMA are committed to increasing the level of direct mail recycling.

The Direct Marketing Association UK (DMA) has signed an agreement with the Department for the Environment, Food and Rural Affairs (DEFRA) to implement a Producer Responsibility Scheme for Direct Mail and Promotions Waste.

As part of the agreement the direct mail industry, through the DMA, has committed to reducing the amount of direct mail waste that ends up in landfill.

Currently 13% of direct mail and promotions material is recovered. The DMA has undertaken to increase the recovery and recycling of this to:

- 30% by end of 2005
- 55% by end of 2009
- 70% by end of 2013

This will be achieved by implementing measures to increase the collection and recycling of direct mail and promotions material; publicising the services available to consumers who do not wish to receive the direct mail they view as "junk mail"; and improving the targeting of direct mail and promotions material sent out.

A guide to the acceptable materials, chemicals and contaminants that should be used, or avoided, in the production of direct mail has also been produced for the industry.

PLANET ARK'S UK CAMPAIGNS

In addition to our 'World Environment News' service, Planet Ark runs a number of environmental campaigns in Australia.

We are now rolling out some of these activities into the UK. Our first UK campaign is with the Direct Marketing Association to promote the 'Mailing Preference Service'. This campaign is designed to help people reduce and recycle any unwanted "Junk" mail.

Please click on the buttons below to check out these campaigns:

ENVIRONMENTAL NEWS SEARCH

Enter your keywords to search our news archive by subject. Type "Greenpeace", for example, into the box below and you will be given a listing of all Planet Ark's news and images relating to Greenpeace.

Alternatively, why not check out our news archive on an issue by issue basis? Select a topic from the list below to learn everything you need to know about the topics contained within this search engine.

PLANET ARK SITE PARTNERS

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Associate Partners

GETTING TOO MUCH "JUNK" MAIL?

GETTING TOO MUCH 'JUNK' MAIL?
Find out how to reduce and recycle your unwanted mail.

CAMPAIGN ADVERT & POSTCARD
Check out the main images and messages for the campaign.

WHAT IS THE MAILING PREFERENCE SERVICE?
We're promoting it like there’s no tomorrow on this web site. So what exactly is the MPS?

MORLEY & LIVINGSTONE BACK THE CAMPAIGN
Politicians get behind our 'MPS' campaign to reduce and recycle unwanted mail.

CAMPAIGN MEDIA RELEASES
Click here for the media releases for this campaign.

CAMPAIGN MEDIA PICTURES
Click here to download the main media campaign pictures of Pat Cash and Dannii Minogue.

RECYCLE YOUR UNWANTED MAIL
Find out how to recycle your unwanted mail.

THE DMA & RECYCLING
The DMA are aiming to increase the amount of direct mail that gets recycled. Look at this page for more details.

WHAT'S THE DIFFERENCE BETWEEN DIRECT MAIL & "JUNK" MAIL?
Not all direct mail is "Junk" mail. This page will tell you more.

CAMPAIGN PARTNERS
Find out who has helped Planet Ark to roll out our first UK campaign!

RECYCLING NEAR YOU
Find out what you can recycle in your local area.

PLANET ARK UK HOME PAGE?
Go back to the main Planet Ark UK home page.