Seventeen years ago, Planet Ark and Toyota forged a partnership to make National Tree Day a great community event. Since 1999, over 21 million native trees and shrubs have been planted. Planet Ark sought Toyota as a partner for the long-term, because of the company's demonstrated comprehensive commitment to the environment.
Planet Ark endorses Toyota's Hybrid Synergy Drive® technology, after due diligence, along with many years of personal experience of Prius performance. Planet Ark's objective for this endorsement is to encourage 'greener driving' by the mass market based on currently available, and proven, production motor vehicle technologies.
Planet Ark is proud to endorse a technology that has a proven, transformative capacity to reduce greenhouse impact, improve air quality, and raise environmental awareness, within a timeframe that is responsive to the urgency and enormity of the environmental crises that challenge us.