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Morley & Livingstone Back Campaign |
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UK Environment Minister Elliot Morley and London Mayor Ken Livingstone are just
two of the politicians who are backing the Planet Ark/ DMA
'Mailing Preference Service' campaign. Their support has been welcomed by Jon
Dee, the Co-Founder with Pat Cash of Planet Ark.
"The waste that we generate represents one of the major environmental challenges facing Britain today," says Jon Dee. "England recycles or composts just 12 percent of its household waste - one of the lowest rates in Europe - and the Government has set a target that this rate should rise to 25 percent by 2005/2006". "13% of direct mail is currently recycled, but the direct mail industry and Planet Ark are hoping to increase this to 30% by 2005," says Environment Minister Elliot Morley. "But to achieve this figure, we need everyone to put their unwanted post out for recycling along with their newspapers," he said. The Mayor of London, Ken Livingstone is joining with Elliot Morley to encourage all London boroughs to support this campaign as part of the wider 'Recycle for London' initiative that they launched in early September. "If we are to be serious about reducing the amount of waste that we send to landfill, then councils, industry, government and the public need to get involved with initiatives such as this," said the Mayor of London. "Working together, we can make a real difference to the environment," he said.
Over 50 local authorities nationally have already agreed to promote this waste
reduction program. In addition to the GLA,
'Rethink-Rubbish'
and
'Recycle-More'
are also helping Planet Ark in this push to get councils to join this campaign.
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In addition to our 'World Environment News' service,
Planet Ark runs a number of environmental campaigns in Australia.
We are now rolling out some of these activities into the UK. Our first UK campaign is with the Direct Marketing Association to promote the 'Mailing Preference Service'. This campaign is designed to help people reduce and recycle any unwanted "Junk" mail.
Please click on the buttons below to check out these campaigns:
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Enter your keywords to search our news archive by subject. Type "Greenpeace", for example, into the box below and you will be given a listing of all Planet Ark's news and images relating to Greenpeace. |
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Alternatively, why not check out our news archive on an issue by issue basis? Select a topic from the list below to learn everything you need to know about the topics contained within this search engine. |
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