The $1.59 Go Green BUTTsOUT pocket ashtray, pictured above, is available now in 1,000 Coles and Bi-Lo supermarkets and selected Coles Express, Liquorland, Theo's and Vintage Cellars retail stores.

Ten cents from each ashtray sold is donated to Planet Ark, Clean Up Australia and Landcare Australia.

7 billion cigarette butts are littered by Australia's 3.7 million smokers every year.

Only smokers can stop cigarette butt litter. But whether by habit, lack of resources or lack of caring, not enough is happening to reduce the amount of litter. Cigarette butt litter is still around 50% of all the litter in Australia.

As a result, 7% of Australia's bushfires are caused by discarded cigarettes - that's over 4,500 fires a year caused by cigarettes and smoking materials.

Research shows that many new cars no longer have ashtrays, so more smokers are throwing cigarette butts out of car windows where they can cause roadside fires. Recent tests showed that for every 1,000 smouldering butts that are discarded, 40 fires could result.

So, purchase a Go Green BUTTsOUT pocket ashtray for the great Australian outdoors and:

• Keep our beaches and waterways clean


• Reduce the risk of bushfires


• Help protect our wildlife and vegetation


• Stop the littering of 7 billion butts


• Avoid butt littering fines

What is a BUTTsOUT?

A funky reusable pocket ashtray that you can put your cigarette butts in whenever you are outdoors or not near a bin.

The BUTTsOUT personal ashtray is fire-resistant and re-usable, lasting from 3-12 months. It is also:

Easy to use (single hand operation) Traps in most smell and smoke Fits easily into the palm of the hand, pocket or purse and can clip onto a belt or bag The only personal ashtray made in Australia Comes in over 100 colour combinations Can be printed with logos and littering messages

Please join our Planet Ark BUTTsOUT campaign.

Click on the logo below for more information